Why BeBetterFoam™?

Many of us have an idea of what sustainability means conceptually, but how many of us have an idea of what this means in terms of our lifestyle and personal responsibilities? Sustainable living is a lifestyle that attempts to reduce an individual’s or society’s use of the Earth’s natural resources and personal resources. Practitioners of sustainable living often attempt to reduce their carbon footprint by making changes in their everyday lives by altering methods of transportation, energy consumption, the products they purchase, and their diet. Many individuals believe sorting their garbage and recycling is doing their part, which is great, but in reality sustainability takes so much more. Creating a sustainable lifestyle takes commitment, a commitment to being better, better for you, your family, and better for our planet. That is the idea behind Pura Naturals® and the BeBetterFoam™ technology. We strive for better. We learn, we grow and we make a conscious effort to change. One step at a time, we aim to make a difference and you can too!

Creating a sustainable lifestyle doesn’t happen overnight. You start by making small changes in your everyday life and you strive to be better than you were yesterday. If you want to make a change today that is better for you and better for the planet, Pura Naturals® is the answer.

 Using the BeBetterFoam™ technology Pura Naturals® is raising the bar and rethinking the way the world cleans, while doing our part to reduce the negative impact to our environment. From our body products to our household products we thrive on creating a portfolio of Earth Conscious® products that will be safe for you and the planet.

 How is the BeBetterFoam™ technology better for the environment?

We were inspired to develop BeBetterFoam™ as a crucial need from the devastating and toxic 2010 Gulf of Mexico oil spill. Our vision was to aggressively create a safer way to quickly and effectively clean spills and contaminates, and to restore our waterways without harming the environment. Our aqua-phobic and oleophillic foam was approved by the US Environmental Protection Agency (EPA) for use in all waterways in the United States and was used in wetlands for the Bolsa Chica Ecological Reserve in Southern California.

 BeBetterFoam™ is a non-toxic plant-based foam with no petroleum by-products and contains renewable resources. It is carbon negative, which means it’s carbon footprint is less than neutral, instead of adding carbon dioxide to the atmosphere it removes it. The foam does not contain any harsh chemicals, harmful toxins or adhesives and can be reused. This natural, environmentally responsible solution has paved the way for a full line of better products that are better for the planet and better for you! That’s some pretty good stuff don’t you agree?

 How is Pura Naturals kitchen and household sponges with BeBetterFoam™ technology, better for me?

 Safe and Effective for Cleanup

This non-toxic plant based foam repels water while absorbing dirt, grease, and grime like a magnet – perfect for cleaning around the house. Traditional sponges absorb only about 2x it’s own weight, while our sponges can absorb about 14x their weight. In addition to being highly absorbent, it’s also so resilient that it can be used again and again without breaking down, saving you money!

 No Bad Odor

Since our foam technology repels water our sponges are never left soaking wet, which can lead to bacteria growth and is the reason traditional sponges will start to smell funky. No bad smell means no bacteria growth, which is better for you and your family. Experts have linked germs found on sponges with a bacteria which can cause paralysisWe are so confident, we offer a 30-Day Stay Fresh Guarantee.

 Safe for You and Your Family

Our product does not use any harsh chemicals, harmful toxins or adhesives. Our non-scratch scrub pads are made with recycled materials and crushed walnut shells that adhere naturally to the sponge without use of harmful toxins or glues. Our blue kitchen sponges are infused with all natural, biodegradable degreasing soap and essential oils, so there is no chemical leaching

 How is Pura Naturals body bars and facial cleansing pads, with BeBetterFoam™ technology, better for me?


Pura Naturals body bars and facial cleansing pads are soap-infused with rich botanicals and essential oils and give a gentle exfoliation using all-natural botanical cleansers, saving you money and time.

 No Chemicals

Pura Naturals naturally lifts impurities, without using harsh abrasives that can be harmful to the skin. The gentle exfoliation removes dead skin cells for a rejuvenated look. While it exfoliates, it also extracts oils and contaminants from your skin. 

 Good for You and The Planet

Pure Naturals is environmentally responsible using soap-infused cleansers that are free of gluten, latex, petrochemicals, parabens, phthalates, artificial colors, and artificial fragrances. We are 100% cruelty-free and vegan, which means there is no animal testing and no animal products involved in the making of Pura Naturals products. We are dedicated to protecting your health, along with the earth’s wellbeing. 

 Pura Naturals is a line of Earth Conscious® home cleaning and personal care products that help us live better, be better, and change the way you clean. More than a mission, this is our mantra — for our company, our customers, and the world we collectively inhabit. It’s what our company was founded on, and it’s what drives us today. BE BETTER is our call to action. Our path to happy sustainable living is in progress, and we invite you to join us in the journey! Please follow our blog, like us on Facebook, and follow us on Twitter and Instagram for information on products, environmental news, and tips to living a sustainable lifestyle and anything earth friendly! Share with us using #BeBetter the steps you are taking to be better to yourself, your family, your community and our planet.