Beginner’s Guide To Going Green

Gooing Green 2016

Going green in 2016? If you’re just beginning your green journey, we have some tips that will help get you started. We know going green can seem overwhelming at first, with organic food, holistic medicine, natural fibers, hybrid vehicles, and so much more. When you’re starting out, take it slow and make small changes in your daily routine to reduce waste. Remember, it’s the small changes overtime that add up to big transformations. Below is a list of ways you can start to reduce waste. You don’t have to do them all at once, try one and see how you feel. When you succeed and you’re comfortable try adding another change to your lifestyle. 

Reduce Reuse Recycle

Let’s start with the basics. Begin by observing your daily habits and purchases. Is there something more permanent you could use instead of the disposable version? Do you need to throw everything away? Can you donate, recycle, reuse?  

Reducing waste is about recycling, creating less garbage and limiting the purchases of disposables. Think about your shopping habits; do you purchase bottled water, disposable razors or coffee on your way to work. Many of these things have a more permanent solution. Instead of water bottles, you can filter the water from your own faucet and purchase a reusable bottle for traveling. You can do the same with the your coffee by purchasing a reusable travel mug, that you can fill when you stop to purchase your cup of Joe. There are many permanent options out there to replace the disposable options, even the shopping bags we get can be replaced by purchasing a sturdy, long-lasting shopping bag. In the long run not only will you reduce waste, but you will also save money!

Make recycling a priority. We all are going to produce trash, but most of that trash can be recycled. Learn more here about what you can recycle. The things you can’t recycle can most likely be donated. Here are 10 things you may not have known you could recycle or donate. Recycling and donating can be fun, and will leave you feeling good about yourself knowing you are doing your part to help others and our planet. 

Change The Way You Shop 

When you are out shopping start reading labels; look for fair trade, organic, eco-friendly, and cruelty free labels or certification on goods you buy. Choose local meat, and produce when you can. Find out about your local Farmers’ Market here. Try purchasing local whenever you can and look for products that are made in the USA. Always buy quality over quantity, buying cheap products that will only fall apart will end up in the trash. Try purchasing quality used goods such as furnishings or electronics whenever possible and read your favorite magazines or newspapers online instead of choosing print versions. These small changes in your shopping habits will have a positive impact on our planet. 

Clean Up Your Cleaning Routine 

Take a look at the products you have been using to clean your home. Go through your cleaning supplies and ask yourself some questions; Do I recognize any of these ingredients? Are there any harmful chemicals in this product? Is this product eco-friendly? Is this company cruelty-free? Is the packaging recyclable?  

Start purchasing cleaning products that are free of harmful chemicals, eco-friendly and cruelty-free, or look into cheap, natural DIY alternatives. Looking for an easy switch you can make today? Switch your kitchen/household sponges to Pura Naturals sponges made with  BeBetterFoam®. Our sponges are all natural, eco-friendly, cruelty-free and more importantly the BeBetterFoam® technology does not leave our sponges soaking wet. With this technology there is no bad odor, because there is no bacteria growth. This is not only better for our planet, but better for you and your family! 

Become a Natural Beauty 

Switching from the beauty products you love to eco-friendly alternatives might be the hardest part of living a greener lifestyle. Switching over your entire routine can be a daunting and expensive experience. When it comes to changing your beauty routine take it slow. The biggest reason many give up on on green products is they don’t have the patience, the time, or the money to find the the products that work best for them. Make small switches one step at a time. Don’t do a complete overhaul of your beauty products all at once. Start with your body wash or face wash, then lotions, foundations, lipsticks and so on. Before you purchase any new products do your research, read labels; eco-friendly, cruelty-free etc. and read reviews. 

Making the switch to green products not only helps our planet, but it’s better for you. Did you know the European Union has banned 1,377 ingredients in cosmetic products, while the FDA cites only 10?! That’s pretty scary. Learn more about the toxins lurking in your everyday health & beauty products that could be making you sick here. Looking for somewhere to start? Learn more about Pura Naturals health & beauty natural cleansing alternatives here.

Going Above & Beyond

Once you have mastered the daily routine and want to do more, give one of these a try: 

Plant a tree. The simple act of planting a tree is a gift of immeasurable value. A tree will add natural beauty and cool shade to your property, and life-giving oxygen to the planet. 

Build a compost pile. Composting is a simple way to add nutrient-rich humus which fuels plant growth and restores vitality to depleted soil. It’s free, easy to make and good the the environment!

Make your home energy efficient. This is not only better for the planet, but is better for your wallet. Find ways to make your home more energy efficient here

Volunteer your time. Nothing is more rewarding than volunteering your time to help others and our planet. Look into local neighborhood clean-ups or check out The Nature Conservancy to get you started.

Buy a Hybrid. Besides from doing your part for the Earth to reduce toxic emissions, a Hybrid car will save you money, and you will see those savings pretty quickly.  


When you begin this journey, the only thing that will see you to your journey’s end successfully is your will power, so stay committed. Remember, small changes create bigger changes, pace yourself and most importantly have fun with it. In the end, you will #BeBetter for it!



Toxins Lurking in Your Everyday Health & Beauty Products Could Be Making You Sick. Why All-Natural is Better.

blog natural better2

Pura Naturals® is environmentally responsible using soap-infused cleansers that are free of gluten, latex, petrochemicals, parabens, phthalates, artificial colors, and artificial fragrances. We are 100% cruelty-free and vegan. But what does that mean to you? Do you know what parabens or phthalates are? Many of us don’t realize what is in the beauty products and cleansers we use on a daily basis, and how they can be harmful to us. Just like we have all grown to look at our food labels, it’s time to do the same with our health and beauty products, and we want to help! Below we breakdown some of the common ingredients found in health and beauty products that you should avoid:  


Parabens are used as preservatives that prevent the growth of bacteria, mold and yeast in cosmetic products. Common parabens that you should stay away from include: methylparaben, ethylparaben, propylparaben and butylparaben. When these parabens enter your body through the skin they mimic hormones inside the body and disrupt functions of the endocrine system. These estrogen mimicking properties are associated with increased risk of breast cancer. These chemicals are absorbed through the skin and have been identified in biopsy samples from breast tumors. Parabens can be found in makeup, body washes, deodorants, shampoos and facial cleansers.  


Phthalates are used in cosmetic and personal-care products (including fragrances and nail polish). A group of chemicals used in hundreds of products to increase the flexibility and softness of plastics. The main phthalates in cosmetics and personal care products are dibutyl phthalate in nail polish, diethyl phthalate in perfumes and lotions, and dimethyl phthalate in hair spray. In the past few years, researchers have linked these phthalates to asthma, attention-deficit hyperactivity disorder, breast cancer, obesity and type II diabetes, low IQ, neurodevelopmental issues, behavioral issues, autism spectrum disorders, altered reproductive development and male fertility issues. Unfortunately, it is not disclosed on every product as it’s added to “fragrance” (it’s referred to as a “trade secret” in the industry), a major loophole in the law. Environmental Working Group researchers found more than 75 percent of products listing the ingredient “fragrance” contained phthalates. 

Artificial Colors  & Artificial Fragrances

Artificial Colors are also known as coal tar dyes and synthetic dyes. FD&C refers to food, drugs and cosmetics. D&C refers to drugs and cosmetics. They will be labeled as FD&C or D&C, followed by a color and a number. Example: FD&C Red No. 6 / D&C Green No. 6  and sometimes followed by the word “lake”. In industrial production of colorants, “lake” is a term used for pigments or dyes that are precipitated with metal salts such as aluminum, calcium, barium, or others. Some of the lake dyes may be derived from naturally occurring plant or animal ingredients, but the vast majority of lakes is synthetically produced from coal tar or petroleum. 

It is suspected to be an environmental toxin and to be persistent or bioaccumulative, and considered a known human carcinogen in the European Classification and Labeling – the European Union has banned it.

More than 95 percent of the chemicals in artificial fragrances are derived from petrochemicals. These chemicals include: benzene derivatives, aldehydes, phthalates, and a slew of other known toxins that are capable of causing cancer, birth defects, nervous-system disorders and allergies—some of which are cited on the EPA’s hazardous waste list. Unfortunately, once again manufacturers can legally hide hundreds of synthetic chemicals in the one word—”fragrance” without revealing what those ingredients are.


Petrochemicals are chemical products made from the raw materials of petroleum or other hydrocarbons. Almost all skin care products contain petroleum based materials. In the past, not much was known about the long term exposure to petrochemicals. However, today, although it’s not been proven that all petrochemicals are carcinogenic, we know that it is linked to the rise in cancer, along with other diseases. The two main classes of petrochemical raw materials are olefins (including ethylene and propylene) and aromatics (including benzene and xylene isomers), both of which are produced in very large quantities throughout the world. Below is a list of petrochemicals you should avoid, which are often used as ingredients in beauty and skincare products: 

Ethanol, also called ethyl alcohol. It is used to add scent or color to products.

Isopropyl alcohol is colorless and often used in solvents. It’s a common ingredient in nail polish remover.

Propylene glycol is used as a moisturizer in some skincare and cosmetics. It increases the body’s acidity and can cause allergic reactions to those with sensitive skin.

Benzene is now a known carcinogenic and was frequently used in fragrance and aftershave in the early twentieth century. It has been widely boycotted by the beauty industry.

Phenol has antiseptic qualities and can be used in cosmetic surgery as an extreme exfoliant to remove layers of dead skin. 

Acetone is the key ingredient in most nail polish removers. It can be toxic just from skin absorption, but generally that means in large quantities.


If you have celiac disease you may want to stay away from cosmetics that contain gluten, some say these cosmetics can trigger celiac disease symptoms. There’s no cure for celiac disease and is managed by eliminating gluten, a protein found in wheat, barley, and rye, as well as many common food additives. But many sufferers, are discovering there may be more to a gluten-free lifestyle than making dietary changes: Gluten is sneaky and can be found in some makeup and toiletries you use on a daily basis. It’s used as a binder to help ingredients stick together, and to add moisture to products through gluten-derived oils. 


Similar to having a gluten allergy if you have an allergy to latex the last thing you want to do is apply it to your skin, especially your face. While latex is mostly found in stage makeup, it’s widely used in application tools. Makeup sponges are often made with latex.

100% Cruelty Free and Vegan

This means there is no animal testing and no animal products involved in the making of any of our products. Many cosmetics and personal care products—such as lipstick, mascara, shampoo, and cologne— are tested on animals. It’s estimated that thousands of mice, guinea pigs, rats, and rabbits suffer and die in these tests every year in the U.S. alone. Pain relief is rarely provided and the animals used are generally killed at the end of each test. You can learn more about animal testing here and how you can help end cosmetic testing on animals.

At Pura Naturals®, we are dedicated to protecting your health, along with the earth’s wellbeing. From our health and beauty products to our household products, we thrive on creating products that help us live better, be better, and change the way you clean. More than a mission, this is our mantra — for our company, our customers, and the world we collectively inhabit. It’s what our company was founded on, and it’s what drives us today. BE BETTER is our call to action. Please follow our blog, like us on Facebook, and follow us on Twitter and Instagram for information on products, environmental news, and tips to living a sustainable lifestyle and anything earth friendly! Share with us using #BeBetter the steps you are taking to be better to yourself, your family, your community and our planet. 

Why BeBetterFoam™?

Many of us have an idea of what sustainability means conceptually, but how many of us have an idea of what this means in terms of our lifestyle and personal responsibilities? Sustainable living is a lifestyle that attempts to reduce an individual’s or society’s use of the Earth’s natural resources and personal resources. Practitioners of sustainable living often attempt to reduce their carbon footprint by making changes in their everyday lives by altering methods of transportation, energy consumption, the products they purchase, and their diet. Many individuals believe sorting their garbage and recycling is doing their part, which is great, but in reality sustainability takes so much more. Creating a sustainable lifestyle takes commitment, a commitment to being better, better for you, your family, and better for our planet. That is the idea behind Pura Naturals® and the BeBetterFoam™ technology. We strive for better. We learn, we grow and we make a conscious effort to change. One step at a time, we aim to make a difference and you can too!

Creating a sustainable lifestyle doesn’t happen overnight. You start by making small changes in your everyday life and you strive to be better than you were yesterday. If you want to make a change today that is better for you and better for the planet, Pura Naturals® is the answer.

 Using the BeBetterFoam™ technology Pura Naturals® is raising the bar and rethinking the way the world cleans, while doing our part to reduce the negative impact to our environment. From our body products to our household products we thrive on creating a portfolio of Earth Conscious® products that will be safe for you and the planet.

 How is the BeBetterFoam™ technology better for the environment?

We were inspired to develop BeBetterFoam™ as a crucial need from the devastating and toxic 2010 Gulf of Mexico oil spill. Our vision was to aggressively create a safer way to quickly and effectively clean spills and contaminates, and to restore our waterways without harming the environment. Our aqua-phobic and oleophillic foam was approved by the US Environmental Protection Agency (EPA) for use in all waterways in the United States and was used in wetlands for the Bolsa Chica Ecological Reserve in Southern California.

 BeBetterFoam™ is a non-toxic plant-based foam with no petroleum by-products and contains renewable resources. It is carbon negative, which means it’s carbon footprint is less than neutral, instead of adding carbon dioxide to the atmosphere it removes it. The foam does not contain any harsh chemicals, harmful toxins or adhesives and can be reused. This natural, environmentally responsible solution has paved the way for a full line of better products that are better for the planet and better for you! That’s some pretty good stuff don’t you agree?

 How is Pura Naturals kitchen and household sponges with BeBetterFoam™ technology, better for me?

 Safe and Effective for Cleanup

This non-toxic plant based foam repels water while absorbing dirt, grease, and grime like a magnet – perfect for cleaning around the house. Traditional sponges absorb only about 2x it’s own weight, while our sponges can absorb about 14x their weight. In addition to being highly absorbent, it’s also so resilient that it can be used again and again without breaking down, saving you money!

 No Bad Odor

Since our foam technology repels water our sponges are never left soaking wet, which can lead to bacteria growth and is the reason traditional sponges will start to smell funky. No bad smell means no bacteria growth, which is better for you and your family. Experts have linked germs found on sponges with a bacteria which can cause paralysisWe are so confident, we offer a 30-Day Stay Fresh Guarantee.

 Safe for You and Your Family

Our product does not use any harsh chemicals, harmful toxins or adhesives. Our non-scratch scrub pads are made with recycled materials and crushed walnut shells that adhere naturally to the sponge without use of harmful toxins or glues. Our blue kitchen sponges are infused with all natural, biodegradable degreasing soap and essential oils, so there is no chemical leaching

 How is Pura Naturals body bars and facial cleansing pads, with BeBetterFoam™ technology, better for me?


Pura Naturals body bars and facial cleansing pads are soap-infused with rich botanicals and essential oils and give a gentle exfoliation using all-natural botanical cleansers, saving you money and time.

 No Chemicals

Pura Naturals naturally lifts impurities, without using harsh abrasives that can be harmful to the skin. The gentle exfoliation removes dead skin cells for a rejuvenated look. While it exfoliates, it also extracts oils and contaminants from your skin. 

 Good for You and The Planet

Pure Naturals is environmentally responsible using soap-infused cleansers that are free of gluten, latex, petrochemicals, parabens, phthalates, artificial colors, and artificial fragrances. We are 100% cruelty-free and vegan, which means there is no animal testing and no animal products involved in the making of Pura Naturals products. We are dedicated to protecting your health, along with the earth’s wellbeing. 

 Pura Naturals is a line of Earth Conscious® home cleaning and personal care products that help us live better, be better, and change the way you clean. More than a mission, this is our mantra — for our company, our customers, and the world we collectively inhabit. It’s what our company was founded on, and it’s what drives us today. BE BETTER is our call to action. Our path to happy sustainable living is in progress, and we invite you to join us in the journey! Please follow our blog, like us on Facebook, and follow us on Twitter and Instagram for information on products, environmental news, and tips to living a sustainable lifestyle and anything earth friendly! Share with us using #BeBetter the steps you are taking to be better to yourself, your family, your community and our planet.